Notes from the studio.
Practical thinking on AI, engineering, design, and building digital products - written for founders, product leaders, and teams planning what comes next.
How to Write a Software Project Brief (With Template)
A clear brief gets you better proposals and a faster start. Here is what to include, what to leave open, and a template you can copy.
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Design Systems for Growing Products: When and How to Start
A design system should make shipping faster and more consistent, not add process. Here is how to know when you need one and how to start small.
Core Web Vitals Checklist: Fix LCP, INP, and CLS
A no-nonsense checklist for improving Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift on real sites and apps.
What to Include in an MVP (and What to Leave Out)
An MVP is the smallest product that can test your riskiest assumption with real users. Here is how to decide what makes the cut.
Native vs Cross-Platform App Development: How to Choose
The right mobile stack depends on what your app does, who builds it, and how it will evolve. A clear comparison of native, React Native, Flutter, and shared-logic options.
How to Evaluate LLM Features Before and After Launch
LLM features need their own testing discipline. A practical framework for eval sets, metrics, human review, and regression checks that hold up in production.
RAG vs Fine-Tuning vs Prompting: Which Does Your LLM App Need?
Retrieval gives a model knowledge, fine-tuning shapes its behavior, and prompting is where you should almost always start. Here is how to choose.
How to Add AI to an Existing Product Without Breaking It
Most AI features fail because they start with a model instead of a user problem. Here is a step-by-step way to add AI to a product people already rely on.